art nouveaux

Art Nouveau

Armond Hoffman, if you design negative space everything will work.

Alfose Mucha- He produced many paintings, illustrations, advertisements, postcards, and designs.
Didn't finish Sara Bernhardt's poster so it is less saturated at the bottom of it.

JOB ~ Alphonse Mucha - Poster for the cigarette brand job.

Decorative pattern became popular. Organic.

Art journals/manifestos

flat panels of color, but dimensional figures, abstraction

Bradley was most popular in America, egotistical.

Difference between cover and depiction of cover

Abstraction rather than actual product. Flat panels of color.

Begins in France,
germany- called jvgend stijl.

Peter Behrens - inspired french art nouveaux

Circles and squares. geometry inception

first comprehensive system

logo, typeface, consistency

Scotland - Glasgow school-art movement
"The Four"
Charles Rene Mcintosh
work is defined by rectangular structure, interior-curved elements, spirituality, metaphysical
feminine motifs

Talwin Morris-makes pragmatic designs with rectangular structure and curved elements

Gustav Klimt-Vienna Secession

David Carson-grunge typography

Artists question and confront older generations

Always ask why does it look this way?

Final Thoughts:

I don't know my final thoughts thus far.

Question:

What is the name of the poster that looks like the figures is texting?

See Allison's question.

Victorian Era

Notes

Victorian era is characterized by aesthetic confusion.
chroma-lithography = color lithography
*color blending
*cheap color art in homes
Ephemera-products used more as function, movie tickets, posters, magazines, travelling amusements...
Prang
very busy posters and such
trompe-l'oeil - a style of painting in which objects are depicted with photographically realistic detail; also : the use of similar technique in interior decorating.
Persona on products.
Manipulative advertising
The juxtaposition of let's say a quaker oats ad next to an article on practical housekeeping is valuable real estate.
It was about the sale and not the art in graphic design for advertising. 
Shift in children's literature. Books created for children's entertainment. Sprouted imagination and how people think.
Greenway-first prominent female in children's illustration.
Walter Crane's Absurd ABC
Periodicals, political cartoons (Thomas Nast)

Wlliam Tweed was the star of Nast's political cartoons.
Heinz figured out corporate image

John Ruskin-spiritual head of Arts and Crafts

*social reform

*rejected mercantile economy

***William Morris***aka Topsy

overachiever, pattern design, poetry, etc.

wanted to go back to making things by hand-however hand making takes more time and money

Thoughts

I agree that it sucked to live back in the "good ole days". It sounds like there were no "good ole days." I would like to go back in time for just a small amount of time and visit Thomas Nast just because of his fathering the political cartoon.

Questions

No questions at this time.